Program
1st International SymposiumSoy & Strategic Marketing
Download the Strategic Marketing Symposium Brochure
Het Pand, Ghent University – Rector Blancquaert room (3rd Floor)
In the evening of June 2, a networking dinner will give participants ample opportunity to meet (dinner included in the registration)
Monday June 2, 2008 |
|
13:00 |
Registration – Exhibition visit |
14:00 |
Opening |
14:05 |
Soy Market Trends and Evolutions – Peter Golbitz, Soyatech, U.S.A. |
14:35 |
The European Market for Soyfoods – Gerard Klein-Essink, the Netherlands |
15:10 |
The Identity Preserved Food Ingredients Market: Non GMO & Sustainable – Harro de Groot, IMCOPA Food Ingredients, the Netherlands |
15:40 |
Tea break |
16:15 |
Soyfoods Market: Product & Competitive Developments – Amarjit Sahota, Organic Monitor, U.K. |
16:35 |
Health & Soy Protein Ingredients Marketing – Gregory Paul, Solae, U.S.A. |
17:00 |
Soy trends and New Soy products – Tiago Guerreiro, Innova database, the Netherlands |
17:30 |
Conference reception (together with Soy & Health) – Exhibition visits (Chapter Hall, ground floor) |
19:30 |
Conference Gala Dinner |
Tuesday June 3, 2008 |
|
8:30 |
Registration |
9:00 |
Business Strategies for Functional Food Ingredients – V. Krishnakumar, Giract, Switzerland |
9:35 |
Health and Nutrition as Major driver for new Food product Introductions – Sam Waterfall, Healthy Marketing Team, U.K. |
10:10 |
Coffee break |
10:45 |
Nutritional and Health Attributes of Soyfoods for Specific Populations– Dr. Mark Messina, U.S.A |
11:20 |
An Update on Nutrition & Health Claims and their Use as a Marketing Tool – Dr.Janice Harland, HarlandHall, U.K. |
11:55 |
Strategic Positioning for Soy Protein Products – James P. King, King Holding - Food Ingredient Solutions, Germany |
12:30 |
Wrap-up & closure – Lunch with Soy & Health |
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