Program

Thursday, November 5, 2009

19:00

Networking Reception and Dinner - Dinner Talk

Friday November 6, 2009

 8:30

Registration

 9:00

Opening

 9:10

Soy markets, ingredients, supplements & soyfoods
Soy, Soy Ingredients and Soyfoods market in the World, Soyatech, U.S.A.
Novel soy ingredients and soyfood product introductions, TBC

10:30

Coffee & networking

11:00

Soy, Nutrition, Health and Health Claims
Soy & Health: Science and Evidence, Dr. Mark Messina, Nutrition Matters, U.S.A.
Soy Claims in Europe, Yves Goemans, Solae, Switzerland - EUVEPRO

12:30

Lunch & networking

14:00

Creating consumer value with soy products
The Four Factors for building Brands - Opportunities for Soy Products, Sam Waterfall, Healthy Marketing Team, U.K.
Practical examples of successful communication on soyfoods and products, Dr. Janice Harland, HarlandHall, U.K.

15:30

Tea & networking

16:00

Marketing Health & Nutrition - Labelling, Composition & Consumer Acceptance
Marketing Nutrition: Lessons for Positioning Soy-Based and Other Healthful Foods, Dr. Ron Guymon, Food & Brand Lab, Cornell University, U.S.A.

17:15

Symposium wrap-up

17:30

Adjourn